7 Fundamental Instagram Marketing Strategies for e-Commerce Websites

Instagram marketing brings an abundance of opportunities to gain quality customers and increase conversion sales. Often, new brands and businesses focus on buying Instagram followers to build online credibility and increase brand awareness. However, it’s tricky to keep those followers in the long run without a powerful marketing strategy. You may be easily skipped and ignored by your target audience. 

Want to know about the unignorable marketing strategies to build a high-quality customer base? Here are seven fundamental Instagram marketing strategies you can use to bring more traffic and business sales – 

1. Design a User-Friendly Online Store 

Your website or the online e-commerce store is the primary place where your customers learn about your brand and ultimately purchase the products. Therefore, it is crucial to have an excellent user-friendly website with quality content. Design a well-organized website with an appealing color scheme and easy-to-use interface. Add elaborate product descriptions with eye-catching photos or videos. Share the links of your website on your social media platforms and use your profile to increase brand awareness. 

2. Optimize your Instagram Account 

Instagram is a powerful tool to drive traffic to your e-commerce website. Optimize your account for search engines to rank higher in your niche. This will help in brand marketing and recognition. 

First, optimize your Instagram profile photo – you may use a professional photo of yourself or the brand logo. Second, write a compelling Instagram bio that provides simple information about your brand. Next, add links to your online store on Instagram with interactive call-to-actions that will drive traffic to your website. 

3. Create Engaging Content 

There are many sites to buy Instagram followers and promote your product. However, most brands forget that even though they buy Instagram followers, it is important to keep them engaged. Most brands put too much energy on brand promotions at the expense of content. While it is good to advertise on social media, excessive marketing can take away your follower’s interest. 

That is why you must have a good content strategy that aims at connecting with your audience besides promoting your products. Provide quality and valuable content that will help your audience understand more about your brand. The more value you provide, the more engagement you will get on your profile. It is one of the best strategies to build a loyal customer base for your e-commerce store. 

4. Use Instagram Hashtags and Stories 

Hashtags are the most crucial aspect of increasing online discoverability. There are two primary ways to use hashtags for maximum benefit. First, use popular hashtags relevant to your brand to increase views. Second, use industry-specific hashtags to reach your target audience on Instagram. Instagram allows you to use a maximum of 30 hashtags in each post. So use these keywords wisely to increase brand awareness. 

Another powerful way to reach your target audience is to use Instagram stories. Provide valuable information about your brand, tell your story, and show behind-the-scenes. You can even go live and interact with your followers in real-time. People love brands that are authentic and true to their values. By interacting with your audience through an Instagram story you will not only build your credibility but also be able to drive quality traffic to your e-commerce website. 

5. Analyze your Target Audience 

Instagram marketing is highly competitive and needs a lot of work and excellent marketing strategy to achieve success. For this, your focus should be on reaching your target audience. You can even use this strategy to gain Instagram followers who will be interested in your brand. 

One of the best ways to analyze your target audience is to study your competition and their following. Look at the demographics, see what other accounts they follow, and try to understand what type of content they like. You can use Instagram insights or any other social media management sites to get the above information of your target audience. Once you have found your target audience, engage with them on their posts and interact with them to create curiosity about your brand. Most of the followers will check your profile and if they like your content they will start following you on Instagram. 

6. Promote Attractive Offers and Discounts 

Besides educating your audience, you can use Instagram to give incentives to your customers for buying your product. Create a limited sales offer that lets your customers enjoy the product at a discounted price. Limited offers create a sense of urgency amongst followers. Offer promo codes to your audience to increase engagement and drive sales. You can also run a campaign to attract new customers and create a positive impression of the brand. 

7. Use Instagram Advertising 

Just as you buy Instagram followers to boost online visibility, Instagram advertising also works to get a new targeted audience and increase brand awareness. It also helps to increase conversion sales of your brand. Let’s understand the process of Instagram advertising in detail – 

  • The first step towards any advertising plan should be audience targeting. Look at the demographics of your followers. Study your competition to understand what type of people may be interested in your brand. 
  • Track the performance of your organic posts and check what type of content got the maximum number of likes, shares, and comments. This will help to run ads with a similar content strategy. 
  • Look at your budget for advertising. Pay for what you want. 


Instagram is a game-changer for e-commerce websites. The above Instagram marketing strategies are implemented for brand promotions. From optimizing your Instagram account and building a strong content strategy to giving out exciting offers and using paid advertising, all these strategies are bound to increase brand awareness. Moreover, they will help to drive traffic to your website and increase conversion rates. 

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