Swarovski is a hundred years old company originating from Austria. It has more than 10,000 stores in 175+ countries. No doubt, it is one of the most preferred brands of the rich, providing one the greatest and shiniest jewelry.
Let’s have a look at the top 15 unknown facts about Swarovski:
1. There are almost eight ways to know the authenticity of the brand.
There are actually eight different ways to know whether a Swarovski jewel is real or not. Some of these ways are that all facets should point upwards, each crystal should be identical in size, there shouldn’t be any bubbles, there should be no scratches, etc.
2. A 15-year partnership with Victoria’s Secret.
Who doesn’t know about the Victoria’s Secret fashion show? It is one of the most extravagant fashion shows ever. Swarovski has a 15-year partnership with this brand, and they design a lot of crystal-studded clothes for them.
3. Every year they put up a Swarovski Christmas tree.
This sounds so cool, doesn’t it? For the last 20 years, Swarvoski has been putting up a Christmas tree that has 6000 shining crystals hanging over it.
4. Their 2018 Oscars display was exceptional.
The stage of the 2018 Oscar award night was decorated with 45 million crystals by Swarovski. It took them over 3000 hours to complete the whole project, and the crystals weighed around 15,000 pounds.
5. Gem-encrusted Mercedes was sold for $5 million.
This Mercedes was a limited edition and had a Swarovski studded body. It stole the show with the 300,000 crystals that were encrusted on it. The Prince of Saudi Arabia bought it.
6. They made almost $4.5 billion last year.
This company has 13 subsidiaries, and it is no shock for anyone that after all the recognition and love from the world, Swarovski company has made a fortune out of it.
7. Swarovski heiress got married in a $1 million dress.
The wedding dress of Victoria Swarovski, the heiress of Swarovski, was worth $1 million. It had 500,000 crystals on it, making it look extremely lavish and shiny.
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8. They are technically lead glass.
No, these aren’t diamonds! Although the crystals are made of lead, they are very expensive. The reason is the quality of quartz sand with which these are made.
9. Swarovski almost didn’t happen.
The founder of this brand, Daniel Swarovski, is an exceptional businessman. This is very well evident, looking at the empire he has created. However, what we don’t know is that earlier, he wanted to play the violin until he made a glass cutting machine that later inspired him to create this brand.
10. Marilyn Monroe was actually wearing Swarovski crystals in the song ‘Diamonds are a girl’s best friend.’
This song featuring Marilyn Monroe is still popular, even after 50 decades after its release. The interesting thing is that Marilyn was actually wearing Swarovski crystals in the song and not real diamond jewelry.
11. They also make rifle scopes for hunting.
This brand is not only famous for making fashion-related items, but they also make items like binoculars, gun accessories, etc.
12. Kylie Jenner wore a Swarovski dress on her birthday.
Kylie, on her 21st birthday, went a little extra and wore a Swarovski dress that had almost 70,000 crystals on it. This pink jumpsuit was extremely beautiful, and Kylie was glimmering in it.
13. Swarovski forced teenage girls to work for the company.
Just a few years after its launch, the brand was accused of forcing teenage girls to work for them. The girls were also compelled to work long hours for a very meager income.
14. They also have some crazy items.
Apart from the fashion-related items, they also make weird stuff like Nike shoes encrusted with Swarovski crystals along with smartphones, pianos, toilets, espresso machines, etc.
15. This brand owes a lot to movies and big fashion brands.
This company has a mind-blowing marketing strategy that allows them to spread its impact over all age groups. But their biggest expansion was when they started collaborating with many big brands like Dior, Balenciaga, Chanel, etc. They have even designed for many movies.
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